Dorel Juvenile Australasia
A global market leader in child mobility, dedicated to helping to make family travel safer with our award-winning range of child car seats and strollers.
As a Product Development Manager at Dorel, I led marketing direction and strategy for Quinny, Maxi Cosi, Safety 1st, Mothers Choice & Tiny Love Nursery products and Toys, overseeing go-to-market execution, brand positioning, and retail partnerships. Working cross-functionally with Sales and Marketing teams, I played a key role in product sourcing, Product Development, Soft Goods, launches, promotional planning, and lifecycle management. I developed high-impact marketing campaigns, driving awareness and sales through omnichannel strategies, including digital, in-store, and experiential marketing. My tenure included managing global brand adaptations, consumer research, and fostering retailer relationships to optimise category performance in the Australia, New Zealand and South East Asia.
Quinny has led the way for over 20 years in the design and development of award winning pushchairs and buggies that allow parents to make most out of daily life! Quinny has strollers that suit your lifestyle. Walk your way.
Quinny - Netherlands
That’s where we come in, Maxi-Cosi. Europe’s most popular and trusted car seat brand has been in Australia for over 10 years now, and we have grown fast to become one of the most trusted names in child protection locally. Our holistic approach to safety, comfort and parental wellbeing makes us different. My role was to take the European products, ensure the Homologation from European standards to AU/NZ standards, and ensure that the product would relate to the Australian Market, updating the textiles to give features that benefit warmer climates. Product Managment of the Lila tandem, Zelia Convertible Stroller, Lara Travel System Stroller, Dana Twin stroller
Maxi Cosi - France
Teeny Compact Stroller, Wanderer 3 Wheeler, Nook Compact Stroller, Willow Light Weight stroller, Tote Travel System stroller - Target exclusive
Safety 1st - USA
Iconic, affordable, practical, sincere - Australian nursery brand Mother’s Choice has been providing quality nursery products to mothers for over 40 years. From bouncers to car seats, strollers to highchairs, Mother’s Choice baby products are accessible and reassuring, caring and safe – qualities we value above keeping up with trends. This product range was developed for Aldi and Big W and we became the brand leader at Big W for Strollers.
Mothers Choice - Autsralia
Product management, Pricing, Strategy and Sales Pitch
Tinylove
I have been a positive spokesperson, an opinion leader and influencer, and appointed as an internal & external agent to boost product or service sales and create brand awareness.
