Britax
Product Manager & Product Director
A global market leader in child mobility, dedicated to helping to make family travel safer with our award-winning range of child car seats and strollers.
As a Product Development Manager and Product Director at Britax, I led marketing direction and strategy for assigned product categories, overseeing go-to-market execution, brand positioning, and retail partnerships. Working cross-functionally with Sales and Marketing teams, I played a key role in product launches, promotional planning, and lifecycle management. I developed high-impact marketing campaigns, driving awareness and sales through omnichannel strategies, including digital, in-store, and experiential marketing. My tenure included managing global brand adaptations, consumer research, and fostering retailer relationships to optimise category performance.
One2
Product Development, Sourcing, Testing, Trend Forecasting, Soft goods Design Management, Project Management, Marketing Briefing, Pricing, Competitor Analysis
Britax
Strider V5 - Baby Bunting Exclusive
Product Development, Tooling, Testing, Trend Forecasting, Soft goods Design Management, Project Management, Marketing Briefing, Pricing, Competitor Analysis
Steelcraft
Strider Mini - Baby Bunting Exclusive
Product Development, Tooling, Testing, Trend Forecasting, Soft goods Design Management, Project Management, Marketing Briefing, Pricing, Competitor Analysis
Steelcraft
Cosy Lux Duo, Cosy Lux, Move EZ, Weekender - BIG W Range
Product Development, Sourcing, Testing, Trend Forecasting, Soft goods Design Management, Project Management, Marketing Briefing, Pricing, Competitor Analysis
Safe n Sound
B2B B2C Live and recorded product demonstrations
