Kogan

Category Manager

Kogan is an Australian online retailer that sells consumer goods, including electronics, appliances, and more.

At Kogan, I played a key role in eCommerce marketing, specializing in email direct marketing (eDMs) to drive customer engagement and sales. Leveraging data-driven insights, I curated compelling product selections, crafted persuasive copy, and optimized campaign performance through A/B testing and segmentation strategies. My work involved close collaboration with cross-functional teams, ensuring seamless execution of promotions and product launches while aligning with broader business objectives. Through strategic planning and performance analysis, I contributed to enhancing customer retention and maximizing revenue for the following brands within Kogan’s fast-paced, high-growth environment Brosa, Matt Blatt, Shangri La, Ovela, and Ergolux brands across multiple subcategories with over 1100 skus across 3 website platforms.